"SellPersonal asks great questions that help me analyze my business from a different lens. They keep me and my business sharp."
You’ve Decided You Aren’t Getting Anywhere. Now What?
Do you create content every single day for 6 months and it’s clear you aren’t growing or going anywhere.
First of all, I find that hard to believe—trust me, if you’re creating quality content every single day for 6 months, SOMETHING is going to happen.
But, but! But if nothing happens, if your Followers are barely increasing, if your View count is staying the same, well then something needs to be changed. The question is: WHAT?
The first thing you need to ask yourself is: Am I where my customers are?
Too many people are eager to rush to the “new popular platform.” Or worse, they think right off the bat they should launch a website or start a blog.
No, no, and no.
The first thing you need to do is think hard (maybe do a little research—or hire someone) about who your audience is. What age are they? What are they interested in? What else do they like? Where do they spend their time?
If you are trying to reach an older demographic, for example, then it might not be in your best interest to try to launch your Personal Brand on Instagram or Snapchat. Why? Because those platforms tend to lean younger. They are not where you’re going to find, primarily, the 40-60 age range demographic.
If you aren’t growing your pages or your Influence, it either means:
1. You aren’t creating valuable enough content
2. You’re where your audience isn’t.
But ok, let’s say you are trying to reach a millennial audience and you’re posting content on Instagram. Great, you’re probably in the right place.
Now, let’s be honest about your content…
The truth is, nobody really cares about your dog, or what you ate for breakfast, or you at a baseball game with your friends—unless you’re a Kardashian or any of those things have to do with your Personal Brand. Example being: What you had for breakfast might be relevant if you are a Health & Fitness Thought Leader and you’re sharing recipes, macros, etc. If not, and you're posting poorly lit photos of your oatmeal, you are probably doing more harm than good. Nobody wants to see that.
In order to engage people, you have to be very strict with your content and what you choose to post. There is a difference between what you would share with your friends and family, and what you share intentionally in order to position yourself as a Thought Leader.
Some might disagree: There are a lot of ways you can become a Thought Leader, and this “I’m going to post whatever I want” strategy works for the rare few. But in general, it doesn’t. When someone follows you, they want to know from the beginning what they’re going to get. “If I follow you, what can you promise me in return?” That’s every user’s mentality.
You have to be really honest with yourself when it comes to content creation. If nobody is downloading your stuff, maybe what you’re creating isn’t that valuable. If nobody is sharing your articles, maybe what you’re writing isn’t that enticing, or knowledgeable, or engaging. If nobody is ‘liking’ your photos, maybe your photos aren’t unique enough, or creative enough, or properly edited, etc. That doesn’t mean “YOU” are bad. That just means your CONTENT MARKETING needs some work.
Understand the difference—because this is where a lot of people get discouraged.
It’s helpful (very helpful, actually) to spend a considerable amount of time studying other people in your niche and what they do on a regular basis. Watch their content. Analyze their pages. Study what they do and how often they do it, and then see what elements you can replicate yourself—with your own unique twist.
Trust me, once you find what works for YOU, it’ll happen.