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What amazing thought leadership content looks like
COMPETITION IS TOUGH
Among B2B marketers, 88% use content marketing, but only 30% say their efforts are effective. For B2B marketers, it’s 76% and 38%, respectively.*
STRATEGY IS AN ADVANTAGE
Among the most effective B2B content marketers, 53% have a documented content strategy. The likelihood of having a written strategy rises to 57% with effective B2C marketers.
IT’S ABOUT HOW
Over 76% of content marketers plan to produce more content this year. Among the least effective marketers, 81% plan to pump out more content.
*All stats from the 2016 B2B and B2C Benchmark Reports by CMI and MarketingProfs.